PDATA, a Germany-based blockchain project that builds a platform for individual data trading, is planning to raise USD 30m to further improve its existing market and consumer research platform Opiria, CEO Christian Lange said during the interview.
Opiria is a consumer data platform that allows companies to better understand the needs and requirements of each customers and to generate better services and products, Lange said, adding that the platform already has a number of users from Fortune 500 companies, including Mercedes-Benz, BMW, Audi, Volkswagen, GM, Nissan, Intel, and Procter&Gamble.
PDATA is aiming at building the blockchain-based data trading platform between consumers and corporates, via using its ERC20 token PDATA.
For its current Opiria platform, the number of consumer members is around 100K while its corporate users is about 150.
But, PDATA plans to expand its consumers to around 10m with its corporate users around 1400 by 2020 via its new platform, according to its road map.
PDATA’s new platform will be secured and in line with General Data Protection Regulation(GDPR) guideline, Lange noted.
The annual market scale in consumer data trading industry is globally roughly around USD 250bn and growing with 13.5% on average annualy, according to PDATA’s website.
by Genta Nakanishi